VEIDI – product & Brand creation

VEIDI is an eco-friendly, vegan, recyclable, refillable notebook brand created by myself and my wife.

Just under A5 size, VEIDI is a plastic-free travellers’ journal holding 4 interchangeable notebooks including diaries, dot grid, lined and plain pads, premium art papers and specialist inserts. All hand-finished in our home studio.

The project involved market and materials research, ethical sourcing, prototyping, testing, and manufacture.

I also created the brand identity, packaging and social media marketing assets.